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By Richard Jackson Harris

The up to date version of a textbook at the position of mass conversation within the formation of perceived fact, for mass conversation methods and results direction.

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R. Wright, 1986). Some, such as television networks, newspaper chains, wire services, or the conglomerates that own such businesses, are among the largest and richest private corporations. Third, and perhaps most important, the basic economic function of most media in most nations is to attract and hold as large an audience as possible for the advertisers. In one way or another, advertising pays a high percentage of the costs of newspapers, magazines, local TV and radio stations, and commercial television networks like CBS, NBC, ABC, and Fox in the United States; even public television and government-subsidized networks like the Public Broadcasting Service (PBS), Canadian Broadcasting Corporation (CBC), or the BBC are not immune from commercial pressures.

Title : A Cognitive Psychology of Mass Communication LEA's Communication Series author : Harris, Richard Jackson. publisher : Lawrence Erlbaum Associates, Inc. isbn10 | asin : 080583088X print isbn13 : 9780805830880 ebook isbn13 : 9780585192284 language : English subject Mass media--Psychological aspects, Mass media--Social aspects. 23/01/9 subject : Mass media--Psychological aspects, Mass media--Social aspects. Page i A Cognitive Psychology of Mass Communication Page ii LEA's COMMUNICATION SERIES Jennings Bryant/Dolf Zillmann, General Editors Selected titles In Mass Communication (Alan Rubin, Advisory Editor) Include: Alexander/Owers/Carveth · Media Economics, Theory and Practice, Second Edition Sohn/Wicks/Lacy/Sylvie · Media Management: A Casebook Approach, Second Edition Moore/Farrar/Collins · Advertising and Public Relations Law Moore · Mass Communication Law and Ethics, Second Edition Sterling/Bracken/Hill · Mass Communications Research Resources: An Annotated Guide Van Evra · Television and Child Development, Second Edition For a complete list of other titles in LEA's Communication Series, please contact Lawrence Erlbaum Associates, Publishers Page iii A Cognitive Psychology of Mass Communication Third Edition Richard Jackson Harris Kansas State University LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS Mahwah, New Jersey London Page iv Copyright © 1999 by Lawrence Erlbaum Associates, Inc.

Wilson & S. L. R. Wilson, 1998). People very frequently take portable radios, or even televisions, to the stadium with them when they attend a sports event. " A young news reporter from the British Broadcasting Corporation (BBC) was sent to cover the Vietnam War in 1969. Not being very experienced or knowledgeable about what he was observing, he led off his first televised report of an American attack of a Vietcong stronghold with "My God! It's just like watching television" (Bogart, 1980). Sandy Charles, a 14-year-old boy, killed and skinned a 7-year-old friend and then boiled the victim's flesh.

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